Digital Tracking Specialist (F/M)

Company Description

À propos d’Europcar Mobility Group

Europcar Mobility Group est un acteur majeur des marchés de la mobilité.

L'objectif d'Europcar Mobility Group est d'offrir des alternatives attractives à la possession d'un véhicule, de manière responsable et durable.

Dans cette optique, le Groupe propose une large gamme de services de location de voitures et d'utilitaires - que ce soit pour quelques heures, quelques jours, une semaine, un mois ou plus - avec une flotte déjà " C02 light ", équipée des dernières motorisations, et qui sera de plus en plus " verte " dans les années à venir (plus d'1 / 3 de véhicules électriques et hybrides d'ici 2023).

La satisfaction des clients est au cœur de l'ambition du Groupe et de celle de ses collaborateurs. Elle alimente également le développement continu de nouvelles offres dans les trois lignes de services du Groupe - Professionnel, Loisirs et Proximité - qui répondent aux besoins et cas d'usage spécifiques des entreprises et des particuliers.

Les grandes marques du Groupe sont :

Europcar -le leader européen de la location de voitures et de véhicules utilitaires légers,

Goldcar -le leader de la location de voitures à bas prix en Europe,

Ubeeqo l'un des leaders européens du covoiturage aller-retour (BtoB, BtoC).

Europcar Mobility Group fournit ses solutions de mobilité dans le monde entier grâce à un réseau étendu dans plus de 140 pays (y compris des filiales en propriété exclusive - 18 en Europe, 1 aux États-Unis, 2 en Australie et en Nouvelle-Zélande - complétées par des franchises et des partenaires).

Plus d’informations sur :

About Europcar Mobility Group

Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services be it for a few hours, a few days, a week, a month or more with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1 / 3 electric and hybrid vehicles by 2023).

Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.

The Group’s major brands are :

• Europcar - he European leader of car rental and light commercial vehicle rental,
• Goldcar - the low-cost car rental Leader in Europe,
• Ubeeqo one of the European leaders of round-trip car-sharing (BtoB, BtoC).

Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries 18 in Europe, 1 in the USA, 2 in Australia and New Zealand completed by franchises and partners).

Further details available at :

Job Description

POSITION TITLE

Digital Tracking Specialist

Reporting to Intelligence Manager

Main objectives

• Lead Europcar International Digital Analytics
• Propose and enhance dashboards and web analytics reporting suites
• Ensure quality of data collected by web-analytics tools

MAJOR AREAS OF ACCOUNTABILITY

• Manage Digital analytics tools (tag management, Google Analytics etc) and provide trainings to the Digital teams
• Manage partners tags implementation , maintain tagging plans and ensure data quality insurance for Europcar digital points of sales (web & mobile) as well as data GDPR compliance in accordance with DPO recommendations
• Manage dataLayer improvement with IT team in order to be able to track required information,
• Implement new and innovative tools for Data collection
• Maintain and disseminate digital analytics best practices across the organization centrally and in the countries
• Make sure
• Define processes and procedures for web-analytics
• Support all ecommerce and countries teams (online marketing, online experience, mobile, B2B etc) collecting their needs and prioritizing projects
• Lead Digital agencies and collaborate on transversal projects

INTERNAL AND EXTERNAL RELATIONSHIPS

• Internal : Online experience, eCommerce, Countries teams, IT
• External : digital agencies (Tag Commander, Converteo, Google )

Qualifications

PERSONAL PROFILE OF POSITION HOLDER

Previous experience

At least 4 years of web analytics experience in large size companies with multiple toolsets.

Experience regarding digital marketing strategies and customer experience.

Education level

Bachelor's degree in Business Administration or related area. Masters or graduate degree preferred.

Languages

English fluent

Computer skills

Web Analytics Tools (Google Universal Analytics, Webtrends)

Tag Management Tools (ideally Tag Commander)

Excel and VBA

Business Objects, Javascript, MS Access or SQL and general data base concepts

Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilityze